Last edited by Gojora
Tuesday, April 21, 2020 | History

4 edition of Rural marketing in India found in the catalog.

Rural marketing in India

  • 75 Want to read
  • 2 Currently reading

Published by Ashish Pub. House in New Delhi .
Written in English

    Places:
  • India,
  • India.
    • Subjects:
    • Marketing -- India.,
    • Cosmetics industry -- India.,
    • India -- Rural conditions.

    • Edition Notes

      StatementShamim Ahmad.
      Classifications
      LC ClassificationsHF5415.12.I5 A36 1991
      The Physical Object
      Paginationviii, 156 p. ;
      Number of Pages156
      ID Numbers
      Open LibraryOL1684386M
      ISBN 108170244072
      LC Control Number91906041
      OCLC/WorldCa25146992


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Rural marketing in India by Ahmad, Shamim. Download PDF EPUB FB2

Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies.

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• Agriculture is main source of income. • The income is seasonal in Size: KB. Additional Physical Format: Online version: Shamim Ahmad, Dr.

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Introduction of Rural Marketing 45 3. INTRODUCTION OF RURAL MARKETING Marketing can be defined as the process of identifying, anticipating and knowing customer needs, and organizing all the resources of the company to satisfy them.

townships only, or extend their activities to rural India. Rural India is the real Size: KB. : Rural Marketing: Concepts and Practices: Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory.

It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban Book Edition: First Edition.

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But, this scenario is slowly changing and importance is given to the need of the rural consumer. Hence it is important to understand the 4Ps along with 4 As of rural marketing with respect to a rural consumer.

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Prahalad offers further insight beyond the borders of India when he writes more generally that “access to distribution in rural markets continues to be a problem.”9. Rural Marketing: Rural marketing can be define as a function that manages all activities involved in assessing, stimulating and converting the purchasing power of rural consumers into an effective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of living .dimensions of digital marketing for future prospects of rural banks in India.

Given a time in future, more researches may be performed in the area of knowing more on workabilityAuthor: Surabhi Singh.